Services
Crafted on Purpose focuses on businesses that consider hospitality as a key driver of their success. Whether you need a sharp positioning, want to elevate your service concept or are ready to roll out a full-scale hospitality strategy, I’m here to help. I can support you at any stage or guide the entire journey, from defining your positioning to creating a distinctive and memorable customer experience. With deep industry expertise and a talent for bridging strategy and execution, I turn vision into impact. Let’s craft something exceptional together!
How We Can Work Together?
Strategic Advisory
The power of a strong hospitality concept lies in a purpose-ful strategy. I help you make clear choices, strengthen your positioning, and create a distinctive customer experience that perfectly aligns with your brand and goals.
Interim Support
I become part of your team to enhance the customer experience, whether it's an ongoing project or a new initiative. With my expertise, I bring strategic insights, fresh ideas, and practical solutions, empowering your team to make confident decisions and drive real impact.
Workshops
In just half a day, I energize your team with inspiration and hands-on tools. We explore the success factors of leading brands and immediately translate them into your own practice. A valuable boost to continuously elevate your customer experience.
Inspiration Sessions
I inspire your team with first-hand insights from successful projects and experienced challenges. In an inspiration session, you’ll discover the true impact of a well-designed concept. Read more
Would you like to discover what this can mean for your organization? Let’s work together!

Positioning
Differentiated with Impact
Companies with an enviable Net Promoter Score (NPS) consistently surprise their customers and turn them into true fans. They don’t just stand out, they do so in a way that is genuinely meaningful. Their positioning is crystal clear, powerful, and tangible in every customer interaction, from the first touchpoint to lasting loyalty.
Do you want to make your positioning just as strong and recognizable? I help you develop a differentiated strategy that perfectly aligns with your brand and ambition.

Service Engineering
From Separate Elements to Harmonious Concept
A great product or excellent service alone doesn’t make a strong concept. It’s the sum of its parts that makes the difference. What you offer, how you deliver it, in what environment, and with which resources. Only when these elements align perfectly does a seamless experience emerge that truly resonates.
I help you bring these building blocks together into a harmonious and meaningful concept that not only is embraced by your team but leaves a lasting impression on your customers.

Hospitality Design
From Expectation to Memorable Experience
Consistently meeting your guests’ expectations isn’t enough to leave a lasting impression. The real difference lies in exceeding them, by delivering outstanding performances that are not only transactionally strong but also create emotional value. That’s how you build memorable experiences that keep guests coming back time and time again.
Do you want to discover how you can achieve greater business success with a powerful and hospitable customer experience? Let’s work together!
Kickstart Offer
Inspiration Session: Experience the Power of Hospitality
During an engaging 1.5-hour session, I take your team on a journey through the power of a well-crafted concept and how Service Engineering can transform your strategy into a practical and professional framework for your daily operations.
With inspiring case studies I’ll show you how strong customer experience directly contributes to business success.
Experience the impact of a strong concept and discover what this might mean for your business.
€ 500 excl. VAT