Service & Hospitality Concept Development
Crafting a Seamless Hospitality Experience
Crafted on Purpose helps you turn your Customer Experience strategy into action. Strategy, brand experience and execution come together seamlessly. The result is inspired teams and a CX strategy that really comes to life. Thanks to well-thought-out concept development, your team stays on the shop floor, delivering on the strategy on a daily basis, motivated and involved. Simply because they understand and believe in the company’s values. You speak the same language. And that’s how you become your customers’ favorite!
Martine van Streun
Hospitality strategist with a clear vision. Turning strategy into action. Connecting head and heart.
I am happy to share my expertise to anchor hospitality as a strategic strength, not as a nice-to-have, but as a vital part of success. By combining direction and freedom, I translate vision into everyday reality. No scripts, but genuine experiences. No standard service, but distinctive hospitality that works.
As Director Cabin Products & Service Engineering at KLM, I shaped the customer experience at a strategic level. As a Senior Purser, I bring that strategy to life in practice, on board. This combination of strategic insight and hands-on experience gives me a unique perspective on what does, and doesn’t, work in hospitality.
With this versatile background, I now support companies in creating hospitality experiences that truly make an impact.
My Approach
From Strategy to Impact
A strong hospitality concept doesn’t happen by chance, it’s a carefully designed process where strategy, brand experience and execution seamlessly come together. That’s why I work with a structured approach in five phases. From the first introduction to successful implementation, I ensure that your concept is not only carefully designed but also perfectly executable.
Introduction
Explore
&
Define
Explore & Define
Brand Insights
Develop
&
Deliver
Develop & Deliver
Implement
Services
Positioning
Being unique is one thing, but making a real impact requires a crystal-clear, tangible positioning. I will help you develop a strategy that resonates with customers and builds loyalty.
Service Engineering
A warm and hospitable experience is not a random result, but the meaningful connection of all elements in service delivery. I will connect the individual components to create a holistic and impactful experience.
Hospitality Design
A strong guest experience goes beyond meeting expectations; it’s about surprising and touching. I will help you design an experience that creates both functional and emotional impact.
Portfolio & Stories
What other's say
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