Sustainability and aviation are a complex combination. Especially in catering, it often involves small initiatives. Without a view of the bigger picture, this quickly leads to critical reactions: “Well done, recycling coffee grounds… but what are you doing about the kerosene emissions?” This made it difficult for crew to embrace KLM’s sustainable story and share it with confidence. The challenge? Involve crew in the bigger picture and show them the impact they can make themselves.
Onboard Sustainability: Part of a Bigger Journey
By creating a clear storyline, sustainability became concrete and action-oriented. Crew gained insight into what they could do in their work environment and how this contributed to the bigger picture. We brought the story to life with an e-book, ambassador program, inspiring news items and events.
From knowledge to impact
When you give your crew the right tools and knowledge, you also give them confidence. That pays off! With the right information, they could not only proudly promote sustainability initiatives, but also inspire passengers. Sustainability no longer became an abstract policy, but a tangible contribution that crew could truly connect with.
