Gen Z in Hospitality: Challenge or Opportunity?

Challenge or opportunity?

Finding good staff who can deliver on your customer promises is already a challenge. But how do you ensure that they stay and perform consistently?

Young people still prefer to choose a part-time job in the hospitality sector, but they have clear expectations. They don’t just want to work for a salary, but also for a meaningful and enjoyable life. As digital natives, they process information at lightning speed and share their world via social media. Their smartphone is their planner, communication tool and business card in one.

Many entrepreneurs experience this generation as outspoken, self-willed and sometimes even impatient. But remember: they are growing up in a time full of uncertainties and are finding their own way in a rapidly changing world. They were raised with equality as the norm and hate hierarchy. In their world, your title doesn’t count, but your ideas and contributions do. No wonder that fixed rules and strict authority often backfire on them.

This requires a different style of leadership. GenZ wants to work with you, not for you. Coercion and traditional management? Forget it. Involvement and transparency? Those are crucial. A good salary remains important, but flexible schedules and participation are at least as important.

The key? Engage in conversation with them. Discover what drives them, give them responsibility and make use of their fresh perspective. In return, you get loyal, hard-working employees who go the extra mile. Combine their energy and innovative strength with your experience and you will build a strong, inclusive team where everyone can flourish.

Service & Hospitality Concept Development door martine van streun

About Crafted on Purpose

With Crafted on Purpose I help companies that consider hospitality as an essential success factor. I develop and implement concepts that enhance the customer experience and contribute to sustainable growth. Do you desire to take your hospitality concept to the next level? Get in touch!

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